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Tips for Successfully Operating your Fund Raising Organization

Running a non profit fund raising organization is not unlike running a business. While fund raising organizations exist to supply money to worthy causes, it is still possible for a fund raising organization to receive a bad reputation, particularly if the public perceives the organization to be a cover for dishonest individuals who are seeking to make money from the good intentions of charity givers.

If the public does not know of the good your fund raising organization does, then it is not likely to donate. Running a fund raising organization involves continuous contact with the media to insure that the good deeds of your fund raising organization are well known. People are much more likely to donate to a fund raising organization that has an established good reputation.

Occasionally bad things happen even when all intentions are good. If you discover that your fund raising organization, either by accident or through the misdeeds of an individual, has not been using all funds for their stated purpose, then it is important to do two things. First, communicate with the media immediately about the problem. Nothing reduces trust in a fund raising organization more than the appearance of trying to cover its actions. Second, the fund raising organization should publicize a plan to correct the problem and follow the plan diligently. The fund raising organization should stay in contact with the media and all donors during the crisis.

It is important that your fund raising organization be transparent at all times. By keeping the trust of the public, your fund raising organization can successfully do its work.

Sources
http://nonprofit.about.com/?once=true&

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